Morocco seen as base for Tesla’s energy and mobility expansion in Africa.
The U.S. automaker establishes Tesla Morocco, a new subsidiary focusing on electric vehicles, renewable energy, and related infrastructure. The company aims to deploy solar and energy storage technologies to support Morocco’s clean energy transition goals. Tesla Morocco secures a license to develop solar energy production and storage systems, including panels and energy conversion technologies.
The subsidiary, registered as a Limited Liability Company (SARL) in late May, is backed by Tesla’s Dutch affiliates, Tesla International BV and Tesla Motors Netherlands BV. Morocco’s selection by Tesla is strategic, driven by its status as a regional leader in renewable energy and competitive automotive export platform. Tesla plans to introduce Powerwall batteries for homes and Megapack systems for industrial use, strengthening Morocco’s sustainable energy and automotive sectors.
Tesla enters Morocco with broader energy strategy beyond cars. Tesla launches Moroccan unit with scope to sell cars, electricity, and solar tech. Company authorized to install charging stations, solar panels, and batteries
Tesla has launched its Moroccan subsidiary with ambitions that extend well beyond vehicle imports. The U.S. automaker plans to install charging stations, solar panels, and stationary batteries, and has also received approval to sell electricity directly—marking a major step in Morocco’s energy transition.
The company aims to become a full energy player in Morocco by developing infrastructure tied to electricity, renewables, and energy storage. The subsidiary is authorized to import, sell, and repair vehicles, as well as to install energy equipment. It is also permitted to operate as a direct electricity supplier. This setup allows Tesla to deploy integrated systems—such as solar-powered charging stations with local battery storage—across multiple cities.
Tesla may also benefit from Morocco’s phosphate reserves, a key material in some battery technologies, and from the country’s mature automotive sector, which could ease market entry. With this broader positioning, Tesla could contribute to the growth of decentralized energy generation and help expand solar charging infrastructure. Morocco, with its strong renewables sector, could serve as a launchpad for Tesla’s operations across Africa.
In 2024, clean sources accounted for 38% of Morocco’s electricity production. The country aims to raise this to 52% by 2030 and is home to one of the world’s largest solar complexes, located in Ouarzazate.
Tesla officially entered the Moroccan market by establishing a subsidiary, Tesla Morocco SARL. Headquartered in the Crystal Tower at Casablanca Marina, the company was set up with an initial capital of 27.5 million dirhams (~$2.75 million) by Dutch entities Tesla International B.V. and Tesla Motors Netherlands B.V. Led by executives Rafael Arqueza Martin and Shahin Oliver Khorshidpanah, Tesla Morocco focuses on importing, selling, and servicing electric vehicles, as well as deploying charging infrastructure, solar panels, battery storage systems, and selling electricity directly to consumers. This move marks Tesla’s first formal presence in Africa, aligning with Morocco’s renewable energy goals (38% clean energy in 2024, targeting 52% by 2030) and its strategic position as a hub for EV and clean energy expansion into the continent. Tesla previously installed Superchargers in Morocco in 2021, starting in Casablanca and Tangier, with the network now covering cities like Rabat, Fez, Marrakesh, and Agadir.
/X, Ecofin Agency/